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Tuesday, February 19, 2013 - 5 tips to improve the trust factor of your ecommerce website

Trust is arguably the biggest factor in convincing customers to fill up their shopping cart and purchase from your ecommerce website. You need to convince all potential customers that you will: Keep their card details and personal information secure Deliver the correct produ ... More!


Thursday, February 14, 2013 - 21 Ecommerce KPIs

A KPI (key performance indicator) is a measurement of an event or occurance in a business. An example in ecommerce is shopping cart abandonment. Practical Ecommerce recently released an article titled '21 Key Performance Indicators for Ecommerce Businesses' - I have grouped together and discuss ... More!


Monday, February 11, 2013 - 4 Tips to Reduce Shopping Cart Abandonment

In the ecommerce world, Shopping Cart Abandonment is the equivalent of falling at the last hurdle, you’ve attracted visitors to your website, they’ve filled up their shopping cart and just before they enter their payment details to complete the purchase they exit your site. Damn. There are n ... More!


Thursday, February 7, 2013 - How to add surcharges to your credit card transactions

As of January 27, 2013, merchants in the USA are entitled to add a surcharge or ‘checkout fee’ of up to 4% to credit card transactions taking place in their shopping cart. Practical Ecommerce have covered this topic in detail here, note there are several rules & regulations to be aware of ... More!


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