 |
The top influences that drive visitors to online stores |
| Gareth Sales Sunday, December 9, 2012 |
Hi everyone,
How many hours per week do you spend marketing your online
store? One, Two, Ten? However long you spend, perhaps the hardest decision to
make is how to distribute your time amongst the various forms of exposure.
Most people still spend the longest on search engine optimization
(and rightly so), but with newer channels coming along such as Facebook and
Twitter, is can be difficult to decide which online sources should treated as
priority.
The guys at Internet Retailer recently carried out a survey
on online consumers asking then which were the biggest influences in leading
them to retail websites:
- INTERNET SEARCH RESULTS (SEO) – 43%
- SEARCH RESULTS SHOWING LOCAL LISTINGS – 37%
- EMAIL FROM RETAILERS WHERE THEY HAVE OPTED IN – 34%
- RATINGS AND REVIEWS FROM FAMILY AND FRIENDS – 32%
- GROUP BUYING (I.E. LIVING SOCIAL, GROUPON) – 30%
- DISPLAY ADS (PPC)– 23%
- MOBILE APPS – 19%
- FACEBOOK – 17%
- TEXT MESSAGES FOM MERCHANTS – 13%
- TWITTER – 11%
If you have any questions about our SEO Toolkit let us know via our contact form.
Happy Selling!
Gareth
VP-ASP
Did you find this article helpful? If yes, help us by
sharing it via the social media links below:
TrustGuard - PCI Security Scanner
