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Update on Google’s New Algorithms, VPCart Hosting & VPCart 8.00

Update on Google’s New Algorithms, VPCart Hosting & VPCart 8.00

Tuesday, March 24, 2015

Hi everyone!
Here’s an update regarding Google’s new algorithm. As the date of implementation draws near, we are getting more and more information about the changes Google plans to implement. 
In a previous blog, VPCart Mobile-Hosted Stores: Fully Compliant with Google’s New Algorithm, we informed you that on April 21, 2015, Google will be penalizing sites for not being mobile-friendly.
New Search Algorithm’s Huge Impact
In a recent development, reports over the web quote Google Webmaster Trends Analyst Zineb Ait Bahajji as saying that the upcoming mobile-friendly search algorithm is expected to have a bigger impact than Google’s previous Penguin and Panda updates, respectively. Aside from impacting mobile search results, the new algorithm might also affect desktop search queries as well.
Since mobile phone use is on the upswing, it is expected that Google searches on mobile phones will continue to increase as well. So in order to prepare for Google’s new algorithm, make sure that your online store is mobile-ready. 
Be Mobile-Ready with VPCart Hosting
If you do not have a mobile storefront yet, we can actually give you a mobile-compatible version of your store for FREE if you avail of our hosting services. Our mobile-hosted stores are fully compatible with the changes in Google’s search algorithm, so you can be up and running with your very own mobile store in no time and Google won’t penalize your site for not being mobile-ready!
If your VP-ASP/VPCart store is running on another web host, we urge you to sign up with our Gold or Platinum Hosting Plan, because our shopping cart works best when hosted with VPCart Hosting. We will even migrate your site to our servers for FREE!
To choose the hosting plan that will best suit your business needs, please click the link below:
VPCart 8.00: Google-Compliant
We will be releasing our new and improved VPCart 8.00 on April 7, 2015. It has a new fully responsive mobile interface that is fully compliant to Google’s mobile-friendly ranking algorithm. You may choose to avail of our latest software because it will be fully mobile-ready out of the box.
And to celebrate the release of our latest software, we will be offering a special pre-order discount rate for both new and existing VPCart customers. Please watch out for a special announcement regarding VPCart 8.00 in the coming days ahead. 
Google’s New Algorithm on Doorway Pages 
In addition to mobile-friendliness, Google also recently announced a new algorithm that will penalize sites using doorway pages. Doorways, as defined in Google’s support page, "are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.” But VPCart merchants need not worry about this since we do not use doorway pages anyway.
Well, that’s all the update we have for you. We will keep you posted about the new algorithms that Google will be implementing as new information is released. Plus, we are sure to update you real soon regarding the special rates and freebies we will be offering with the release of VPCart 8.00.
Until then, happy selling!


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