Easy Ways To Drive Traffic To Your Online Store
As an online entrepreneur, you must learn to love traffic. The flow of online traffic to your website is a good sign that your store is reaching out to possible prospects which could also mean possible sales from your store, the more traffic you get, the more money you stand to make, so the goal is to drive as much traffic to your website as possible.
So how do you make that happen? Unlike a physical store, where you can use a big colorful sign, with window stickers talking about a sale or personally inviting people into the store. For online stores, You need a different form of strategy to attract people over to shop with you, you need to deploy a wide range of strategies and methods for attracting the attention of your target market and compelling them to visit your site so that they sign up to be part of your email list.
In this blog post, we will be taking a look at some of the best ways to start driving more traffic to your website right now.
Traffic Driving Tools
Driving traffic is an essential part of any online venture. It is one of the very first things you must do for creating a profitable and productive marketing funnel for your online business.
Of course, not every "traffic driver” listed below will be a fit for what you do. Some will work like explosives; some will work sparingly. You never know until you try. And it’s also important to always avoid putting all your eggs in one basket so to speak.
Many businesses have failed because their whole model was based on getting traffic from Google searches, and when the algorithm changed they were no longer on page one - overnight.
1. Search Engine Optimization
Search engine optimization, SEO for short, can be a key way to drive valuable, qualified traffic to your website. So that when somebody searches for a topic related to your niche, you want your website or landing page to show up as high in the search results as possible.
Why? Well, the top three results make up 61% of the clicks. Anyway, when somebody clicks on the link to your site on Google (or another search engine), they are more likely to sign up for your email list or buy a product.
So you make your site search-friendly by including high-quality content with keywords and key phrases in your website copy that relates to your market niche.
2. Content Marketing
To get a good SEO ranking, you have to create informative articles or content for your website that search engines find useful, you should adopt compelling titles and include attention-grabbing descriptions so that they are enticing when they appear in the search engine results. This is what will get the attention of the prospect to click and read the full article.
The article should create a great reader experience that prompts them to take action, it should also highlight the best practices in your industry, offering how-to tips, or discuss certain strategies that fit your niche. Whatever you do, you should provide your prospect with free valuable information.
Again, it can't be overstated that the key to success with search engine optimization and content marketing is to produce high-quality original content regularly.
3. Get on Social media
A huge amount of traffic goes to social sites and services like Twitter, YouTube, LinkedIn, and Facebook (to name a few). Millions of people log on every day to these social media networks. If there is a better place to meet up and drive in a huge amount of traffic to your site, your target market is definitely on social media and in great numbers.
To do that you should maintain a robust social media presence. Put up a Facebook page for your business. Create a Twitter account. Post videos related to your business on YouTube
a. Post Often and Regularly
You should be active and regular, set a schedule of sorts and follow it. Don’t post one day, then a second, and then not for a week - you’ll lose potential customers. That helps build the relationship between you and your prospects.
b. Be Consistent
It is simple; you must be consistent as far as what you post. Stay on brand and message and make sure anything you post supports your marketing goals.
c. Show Value
Post-how-to tips, valuable information, fun stuff… This will speed up the process of the prospect coming to know, like, and trust you. They come to view you as a source they can turn to when they need solutions.
d. Include Calls to Action
This might be the most important part as this is where you drive traffic! Whenever you post something to social media (or at least most of the time), you should include some sort of Call to Action an offer or incentive for clicking over to your landing page, blog, or e-commerce site.
The goal is to get them off of the social media platform and onto your website to continue them along your marketing funnel or process.
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4. Forum Marketing
Number one rule is not to spam. Don’t just join a forum related to your niche, start posting links to your website or offer products for sale, start by becoming a valuable member of the forum.
Answer questions, participate in discussions, post useful information, comment on industry trends, with these subtle ways, you can drive traffic.
5. Paid Ads
With paid ads, you can expect instant traffic to your site. Here’s how it works. You buy a pay per click ad on Google Adworks, It will appear at the top of the Google results page for search related to your niche. When people click, they go to your website or landing page - and you pay per click.
Make sure you include strong attention-grabbing copy and some sort of incentive to click - a free report, discount, or similar.
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It is important to keep researching more ways to drive free traffic to your website. Always test them out to see which ones bring in the most leads and/or sales, once you get a hang of it, you are on your way to getting a good marketing mix that works for you.
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