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According to data from IBM, 24% of shoppers visited a retailer’s site using a mobile device over Thanksgiving and Black Friday, up from 14.3% last year.

IBM also found that 58% used smartphones whilst in brick and mortar stores to shop for bargains on Black Friday compared with 41% who used tablets.

Overall, mobile sales increased significantly, accounting for 16% of online sales, up from 9.8% last year.

Branding Brand reported that whilst it appears that smartphones were the biggest drivers of online traffic (with 20% of the total), tablets were the biggest drivers of revenue (with 14%of the total).

"Tablet users consistently spent more per order than smartphone and desktop users,” said Chris Mason, CEO of Branding Brand, Pittsburgh, PA. "On Thanksgiving, the average order value of a tablet user was two percent higher than desktop users, on Black Friday it was nine percent higher.

Tablet users viewed on average, two more pages per visit than smartphone users and converted at rate three and a half time higher than smartphone users, according to Branding Brand.

Some retailers may have been caught off guard by the strength of tablet commerce over the holiday weekend. A recent report from Skava found that just 7% of the top 100 U.S. online retailers have a tablet-optimized Web site while 95% are optimized for smartphones.

 "Mobile is no longer a sliver of your audience,” Branding Brand’s Mr. Mason said. "It is quickly becoming the main point of interaction.

"Retailers should enter 2013 with a mobile-first strategy for their e-commerce presence,” he said.

Get your free mobile compatible store today!

Creating a mobile compatible version of your VP-ASP store couldn't be easier and the great news is it’s completely free for VP-ASP Hosting and Business Ready Plan customers!

All you need to do is post a ticket in the Helpdesk and we will set up your mobile store front for you free of charge.

You can view a demo of our mobile store by going to this page on your smartphone or tablet - m.vpasp.com

Find out more on our Mobile Page.

Mobile is currently only available to VP-ASP Hosting and Business Ready Plan customers but we are working on making it available to everybody else as a paid service over the next few months.

Happy Selling!




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