Why You Should Consider Selling on Facebook
In building an effective marketing campaign, you need to present your customers with relevant information at all times if you want to gain their interest and bring them back to your online store.
If you want to give your campaign a personal touch, an easier way to achieve this is by keeping a constant link of communication on products and services rendered with your customers via social media (Facebook to be precise).
Currently, Facebook offers a good plate of opportunities for selling your products. It is the biggest social media platform with over 2,6billion active users as of the first quarter of 2020. It holds the power to create conversations about a store and its products and to eventually develop a community around a business page. The lack of character limits on posts, and the ability to use photos and videos, means that there aren't the same restrictions found on Twitter or Pinterest, for example. This kind of engagement is precious for store owners - not only does it fulfill a traditional marketing and advertising role, but it also allows ecommerce store owners to learn about customer reactions and make positive changes.
What Are The Benefits Involved?
Still in doubt on why selling on Facebook is very important to any serious ecommerce business owner, here are some key points to change your mind:
The easiest and fastest way to get your targeted audience engaged with your product is by starting a Facebook page. You cannot achieve this with flyers and posters on the street but with a Facebook page, you’re able to get instant feedback from your customers firsthand.
Low Marketing Cost
Compared to traditional marketing strategies, marketing on Facebook is much cheaper. It also depends on where your targeted audience is located. For instance, if you’re targeting South Asian countries, you can get up to seven thousand likes with just 3 dollars! Even if the cost is higher in more developed countries, it is much more effective than investing in any other marketing strategy.
Reach a Refined Audience
With Facebook’s advanced targeting tools, you can practically handpick the exact customer you want to spend your budget on. The best way to sell on Facebook depends on how refined your targeted audience is, ultimately determining your conversion rate.
Boost Website Traffic
Boosting traffic to your site is regarded as the best way to sell on Facebook. Imagine you’re trying to sell high-end shirts to your customers. You have the shoes listed on your website, and don’t have to include all of the details on Facebook as well. Just post a pic describing the best features and linking them to your website. You can check Facebook Insight to see how many clicks the post got and test its effectiveness yourself.
Brand Awareness and Recognition
Since most people spend more time on social media than in real life, their reality is influenced by how well you present yourself on Facebook. Imagine the last conversation you had with someone about anything remotely interesting. It usually starts with them describing the video or picture they saw on Facebook. If you’re looking for a better way to sell on Facebook, remember to post gifs, videos, and pictures that spark the conversation in the comment section.
Now you understand the importance of selling on Facebook but have no idea how to go about it. One of the problems that many sellers face while starting is with the product feed. You need to concisely present all the features of your product while meeting the standards of Facebook’s product feed.
But not to worry! Because there is an easy solution to get it done and it is called The VPCART Facebook Feed Module. The VPCART Facebook Feed Module helps you grow your business by managing Facebook product feed for you, with you not having to worry about the hassles involved.