|Analyzing Your Competition|
Wednesday, March 13, 2013
1) Enter one of your main keywords into Google
2) Click on the top result (ensure it is an ecommerce store, not a Wikipedia page or something else unrelated)
3) Take note of where you land on the site - is it a landing page, the home page or a product page? Where would you expect to land?
4) Try to find a product that you sell / intend to sell. What kind of content do they have on their website? Are there product images and descriptions unique? Do they upsell / cross sell? What price are they selling the product at?
5) Add the product to the shopping cart and go through the checkout process, how easy is it to checkout? Is there a guest checkout option? Are shipping fees displayed prominently? What payment / shipping options do they offer?
6) You could even go one step further and actually order a product to see what their shipping / packing services are like, then go through the returns process to see how this is handled. Don’t overdo this though as it’s unethical.
7) If you do place an order, take note of any follow up emails you receive, have you been added to a weekly / monthly newsletter?
• New products – They may have an exciting new product range you weren’t aware of.• Promotions - Check if they are running promotions that may affect your business.• Pricing – You may have the opportunity to undercut their pricing strategy, or offer better value.• Ideas – See if there are any ideas for promotions / competitions you can use for your business.• Poor selling products - Their clearance / sale items are products you should probably avoid.