|Responsive Design vs Mobile Site|
Wednesday, July 16, 2014
- 75% of mobile shoppers redeemed a coupon from their mobile devices in 2013. Additionally, 80.4% of shoppers said their perception of a retailer would improve if the retailer offered mobile deals and coupons. (Key Ring)
- 80% of mobile users' purchasing decisions are influenced by the mobile channel, even though they may not use their devices to complete the final purchase. (SAP)
- 30% of online shopper will abandon a transaction if the experience is not optimized for mobile. (Google)
- 61% of people have a better opinion of brands when they offer a good mobile experience (Latitude)
- 57% users say they won’t recommend a business with a poorly designed mobile site. (Google)
|Responsive Design||Mobile Site|
|Look and Feel||With a responsive design, the device automatically adjusts the website according to the screen size (laptop, tablet, mobile) and orientation (landscape or portrait). The website retains it's look and feel, just with a different layout.||A mobile site is a seperate website, which can often look completely different. This is not good for branding.|
|Domain Preservation / SEO||Responsive design lets you use your existing domain— meaning SEO juice is not diluted between two seperate sites.||With a mobile site, you must create a different domain (e.g. m.domain.com). This dilutes the domain and affects organic search traffic.
It also doubles your website management workload because you have two seperate silos of content to maintain.
|Future Proof||Responsive design is forward-thinking because once implemented, it will work on next month's and next year’s devices without having to be re-programmed.||Re-working of a mobile site might be needed in order to stay current with next-generation phones and mobile browsers.|