4 Last-Minute Black Friday & Cyber Monday Marketing Tips
The holiday season has officially begun! Christmas is just around the corner and the "Shopping Season” kicks off with Black Friday (day after Thanksgiving) and Cyber Monday. Businesses big and small are sure to whip up promotional sales for shoppers who eagerly await and save their hard-earned money for these much-anticipated annual events.
The statistics are more than encouraging for any business owner. According to fundivo.com, in 2013, US consumers spent a total of USD 57.4 billion and USD 2.29 billion during Black Friday and Cyber Monday, respectively. So if you’re a business owner and you haven’t jumped on the bandwagon yet, then you better read on and learn 4 last-minute Black Friday and Cyber Monday marketing tips:
1. Use Social Media to Your Advantage
Digital is the way to go! The fastest, most economical and easiest way for you to promote your business and sales promo for Black Friday and Cyber Monday is through social networks such as Facebook, Twitter, Google+ and Instagram. If you don’t have an account yet, set one up real quick in all platforms -- yes, in ALL platforms! Utilize these social media tools for maximum reach and exposure.
Be sure to get creative with your promotional collaterals. Make use of high-quality photos, create catchy copies, taglines or catchphrases, use hashtags (if applicable), in Facebook you may create a Facebook event or – if you have the time and manpower – you may even produce a short video to feature your products. And as soon as you post enticing sales and discounts online, likes, shares and retweets are sure to follow.
2. Offer Discounts & Good Deals Via E-mail
Write a personal holiday-themed e-mail to your shoppers, subscribers or followers. Make them feel special and offer really good deals and discounts as a sign of gratitude for supporting your products or business. The tone of the e-mail should not be hard sell, but more inviting and spreading the holiday cheer.
3. Sell for a Good Cause
Christmas is also the season of giving. Promote the holiday spirit by offering discounts to your shoppers and announce that part of your earnings will go to a good cause. Choose a specific charity or advocacy to your liking. Some customers may just be swayed to make a purchase and feel good about themselves because they will be able to somehow share their blessings this Christmastime.
4. Prepare & Have Fun While You’re At It!
After all your last-minute marketing initiatives are set in order, it’s best to prepare your business and your staff for the upcoming task of welcoming shoppers or once orders start pouring in online. Make proper inventory of all your products and check if you have ample stock in store.
Also, brief your staff on the basics of providing excellent customer service whether in store, online or via phone, which could very well be a vital key to your success during Black Friday and Cyber Monday. And don’t forget to have fun, because these sure are exciting times for shoppers and business owners alike. Let the shopping spree begin!
Do you have other last-minute marketing tips? Do share your ideas and let us know in the comments below.