How to Make Product Photos That Attract Customers

By Janet E Downie

Thursday, March 30, 2023

Are you an online shop proprietor or someone looking to create product photos that attract customers? You’ve come to the right place. Product photos are an essential part of a successful online shop. They can make all the difference in the number of visitors you get, how actively they interact with the products, and ultimately how many of those visitors become customers.

We get it. You’re busy juggling content writing and design, and will put off your photo touch-up game until the next chance you get. But when it comes to retail, having great product photos is a must and also has a much larger impact on the success of your shop.

Here’re a few tips to help you make product photos that will both attract and convert customers.

1. Show Everything: Getting the right angle and showcasing the entirety of the product helps customers build an idea about it. Many online shops have one image for the front of the item and then up to three more images for each side, back, and overhead view of the product. This helps shoppers visualize the item and get a feel for the look and quality of the product.

2. Pay Attention to Lighting: Using proper lighting on the product is critical and one of the ways to prevent returns. Make sure shadows don’t create any doubt within the consumer’s mind and cause unnecessary questions.

3. Make Your Photos Unique: Your product photos should stand out from the competition and make your shop memorable. If customers have to guess an item’s retail price or measurement from the image, it’s a fail. You can use accessories, arrows, and creative lighting to make your product photos look sleek and modern. 

4. Use Post-Production: Editing your photos to make the colors pop, cropping, sharpening, and applying filters can polish them to a high degree. If you have professional pictures, post-production is the way to go.

5. Create Product Videos: Create playful, entertaining product videos for maximum impact. Videos can also show practical uses of the item to demonstrate its advantages at a much-amplified level.

6. Share Your Photos Over Your Social Media: Social media is a great way to reach a wider audience. Post your product photos to create a connection and show off the style of your shop.

Creating amazing product photos is an art and a science. Start with capturing quality photos, edit them with visual aid tools, share them across social media, and watch your sales increase. Just make sure you put your creativity to good use and remember that with product photos, it’s not just about quality but also about creativity.

Want to see what great product photos look like? Download our ready-made eCommerce product photography templates and get to creating your own customer attraction arsenal!

As the owner of an online shop, it is essential that you have product photos that are attractive and draw attention to your items. Product photos are the visual representation of what a customer can expect from the item, so having photos that are high quality and well presented can make a huge difference in the success of your online store. 

Here are some tips on how to make product photos that can attract more customers to your online shop:

1. Invest in professional photography equipment, if possible. Professional photography equipment will ensure that your product photos have the best possible results. This includes cameras, tripods, and lighting equipment. You may also want to hire a professional photographer to take your product photos.

2. Choose the right background. The background is an important factor when it comes to product photos. Make sure it is bright and clean and that it doesn’t distract from the item itself. A white background works best because it doesn’t interfere with the product's color and texture.

3. Make sure the item is in focus and lighted properly. Make sure the item is the main focus of the photo, ensuring all the details and colors of the item are clear and visible. Additionally, proper lighting can enhance the look of the product and make it even more attractive.

4. Add props to make your product photos stand out. Adding props such as plants, books, and other objects to the frame can make your product look more appealing.

5. Enhance your product photos with photo-editing software. Photo-editing software can help you touch up your photos and make them look even better. This can include crop and resizing, adding filters, and applying color adjustments.

By following these tips, you can create attractive product photos that will help to draw in more customers to your online shop. With high quality and photogenic product photos, you can improve the overall look and feel of your online shop and increase the chances of customers making a purchase.

Are you an online shop owner who wants to make product photos that attract customers? If yes, then you’ve come to the right place. Product photos are essential for extracting conversions from your online store. So, how can you make product photos that convert?

First, you’ll want to consider the background you’ll be using. A white background is always a good option as it creates an aesthetically pleasing image that is easy to read and looks professional. Additionally, choosing high-quality props is essential for creating an inviting photo. When selecting props, make sure they have enough contrast against the background to be easily seen.

Second, you’ll want to think about the composition of the photo. Consider both the main product and the props, and determine if aligning them at odd angles or adding in layout elements such as text or lines will help the photograph come together in a visually appealing way. As a rule of thumb, make sure the main product is always front and center, with the accompanying props aiding in the overall composition.

Third, you’ll need to make sure you’re lighting the scene correctly. Achieving the right balance between highlights, shadows, and midtones is essential for creating a vibrant photo with depth. When lighting the scene, try to create a softer light that compliments the product, as harsh lighting can make even the most beautiful products look dull.

Once you have the scene set, you can focus on editing the photo. Editing your photos can go a long way in elevating the image and making it stand out. In addition to brightness, contrast, and color adjustments, be sure to pay extra attention to the shadows and midtones in the photo to make sure they are balanced. Additionally, consider adding texture and depth to the photo by playing around with the lighting and adding effects such as lens flares or vignettes.

By following these steps and taking the time to carefully craft your product photos, you can make a lasting impression that will attract customers to your online shop. With the right approach, you can be sure to capture the desired emotion and ultimately entice customers to buy your products. Good luck!