Guidelines on How Create the Best Ecommerce Funnels on your Online Store
When an e-commerce store struggles to generate sales, the first place most people look at the level of traffic flowing to the store. They are sometimes right, but most times, the major culprit is the eCommerce funnel. Your sales might suffer because your conversion funnel is not properly implemented with the right ingredients that can help you get more sales. To help you fix these issues, I have compiled a list of top hacks to create the Best Ecommerce Funnel for your store.
Therefore, before you spend all that money on your next round of ads, I would advise that you implement some of these hacks and fix your funnel.
Step 1 - Add videos to your landing page
Adding visuals to your e-commerce landing page is an essential step. When people usually buy products at a store, they get to see them. They can even touch and feel them. Therefore, you must transfer this experience to your e-commerce store by adding visuals.
Most e-commerce stores do this by adding pictures to their landing pages. But if you want to get more conversions, Try adding a video(s) as they can increase conversion rates by 80%. Videos have this effect because they provide a better experience than images will.
So, create a simple video of the product shown from different angles or a video of a model using the product. Also, display it along with the images.
Step 2 - Ease up Navigation on your eCommerce Store
Navigation is one of those things you must get right, as it’s likely the next place a user will look after they view the headline on your landing page. Studies show that 70% of users went for a link to click rather than using search.
Meaning that you shouldn’t rely on search as a crutch. Make sure that the navigation on your site is in an area where people expect it, is obvious and clear in communicating where each link goes, and contains enough links to navigate to the important parts of your site but doesn’t go overboard.
Step 3 - Add Customer Reviews to your Landing Page
Online trust is dwindling as there are too many swindles out there, which are regularly tricking people into parting with huge amounts of their hard-earned cash. This why it is vital to make social proof a component of your online marketing strategy. People will not automatically trust what you say about your product because they know that you will naturally talk it up. However, they will trust recommendations from someone who has no affiliation with your product.
Therefore, endeavor to make it easy for buyers to leave reviews of your products/services (with stars and comments) on your e-commerce store. The more reviews you get, the more people will begin to trust your product and buy it. This will also boost your own company’s reputation, and soon visitors will start to trust your recommendations too.
Step 4 - Use cross-sells and upsells
Several studies have shown that when people are buying something, they are likely to buy even more stuff. You might have noticed this when you are shopping on the VPCART 9.0.
This feature lets you know the products that are frequently bought together and add a button that conveniently lets your customers add all the items to their cart with a single click. This is known as cross-selling where companies suggest similarly priced products to the ones you have already purchased or are just about to.
These can help you maximize profits. You too should implement them in your funnel to get more sales and increase your revenue.
Another technique you can try is upselling where you suggest more expensive products. This can help you get even more revenue.
Step 5 - Create a shareable “thank you” page
The thank-you page is the page people are redirected to after they make the purchase. Most e-commerce stores mainly use it to thank their customers for their purchase and inform them to expect an email with the receipt. But you can make some simple modifications to it to get even more out of it.
One is to add share buttons and ask the customers that made a purchase to share the activity on social media, simply by clicking the share buttons. This will inform their friends they bought a product from your website. When you do this, make sure their social media post links back to the product page (or at least the home page) and not the thank you page.
Also, only add buttons for a few sites that are already part of your social media marketing strategy. Try not to add too many social media links as this will lead to the ‘paradox of choice’ and people won’t click any of the share buttons.
Another thing you can do is cross-sell and upsell relevant products that the buyer might have missed out on while shopping on your store.
Step 6 - Follow up with an email sequence
After someone makes a purchase, you must follow up with them via email and nurture them. You should create a sequence of 5 emails at least and get your email service provider to automatically follow up with them. In these emails, make sure to share some tips related to the product they purchased. You can also upsell products in these emails.
You should also have a few other sequences written for people who abandon the cart (but provide you their email address). To these people, you need to subtly let them know that their product is waiting for them in the cart. If they ignore your emails, you can also offer a discount to see if that will spur them to make a purchase.
Also, make sure you send a newsletter to all the people on your list, at least once a week. Let them know about the latest tips you have shared on your blog, any discounts you are running at the moment, and if you have some new products coming out.
Step 7 - Re-target with Social Media Ads
You can also Re-target buyers and abandoners with Social media ads (Facebook, Twitter or Instagram). To buyers you can display ads that upsell more relevant products and to those who have abandoned the cart you can show ads that promote the products they abandoned, or the cart itself.
Step 8 - Ensure your customer service is in tune with your funnel
An important aspect most e-commerce stores lack is excellent customer service. When you offer great customer service that is in tune with your e-commerce funnel, you will stand out from the competition and convert more of your visitors.
So, get a good CRM tool that stores data such as customer interaction records (that are picked up from the activities they perform within your funnel). You can then use the data and along with the CRM itself to offer a very personalized service.
When you offer quick and personalized customer service based on the data, you have collected, you can develop a stronger relationship with your customers. This pleasant experience will not only convince them to purchase more of your products but will also turn them into brand evangelists who will recommend your brand and products to everyone.
Traffic is an important component of an e-commerce marketing strategy, but if your funnel is not set up properly, all that time and money you are investing in driving traffic will go to waste. Therefore setting up a profitable e-commerce funnel is one of the first things you must do before launching an e-commerce store. After setting up a funnel that works, you can invest the rest of your time into driving traffic and tweaking the funnel till it becomes even more profitable.