Smart Ways to Attract New Customers to Your Online Business
Selling online comes with its own challenges, from staying informed with present market trends to know the unique wants of your customers to present your message in the right tone with them. Selling online comes with a myriad of sudden happening that can sometimes throw you off your balance.
Trust me when I say, you might have a great product or service. You could also have your unique selling point and a great marketing strategy. However, in the end, if you do not have whom to sell it, you do not have anything. This is why you need customers. In this article, we will discuss how to attract those customers and simple ways to keep customers interested in your business.
A. Stay Unique
The secret, according to those in the know, is to understand what attracts your customers in the first place. What is it about your business that sets it above the competitors? In the terminology of the business textbooks, what is your unique selling point (USP)? Whatever it was that initially wooed your customers will keep them coming back for more.
Once you know that, it’s far easier to build a customer base and to keep it loyal. It could be price, quality, reliability, or responsiveness to problems when they arise (and they will).
B. Word of Mouth
G.S. Alag said, “A Satisfied Customer is the best source of advertising.”
Word-of-mouth was always one of the strongest marketing tools. However, it seems it has an increasing role in marketing lately. The reason for its increasing role is that we are overwhelmed with ads. Advertising is all around us and we don’t trust it. Word-of-mouth is something we can more easily trust.
It is a natural tendency to express your satisfaction when you are happy. The same is with satisfied customers. They are willing to share their experience and in the same way, promote your business. People share their opinion in their circle of trust and influence – family, friends, colleagues, and neighbors.
Since they have tried your product, they believe in it. When you might don’t expect it, they protect and defend your business outside.
No matter what goal you are reaching for, do not make sales your primary aim online. Selling repels people rather than attracts them to your business, especially on social media sites.
C. Discounts and Sales
Just like free stuff, discounts and sales work well too. They are another attractive way to get consumer attention. People often see discounts and deals as an opportunity to save money and enjoy a product or service.
In fact, discounts and sales affect people to buy more products or services than they initially planned. They love to ‘take the opportunity’ because the same products may not be so cheap tomorrow. Offering deals, discounts and sales are also a powerful way to promote your brand.
D. Make It A Competition
You can use contests and sweepstakes as a promotional tool. They attract customers to their company or product. A contest is slightly different from sweepstakes in that it requires participants to complete some sort of challenge. For example, it could be a trivia question or demonstration of a talent or skill. Both of these tools have some strengths as marketing tools.
This works because people love to win. It’s not just always about the prize you win, it’s the thrill of getting lucky or beating other people. To spread the word about the contest, word of mouth and social media could help you. People could talk about the contest, create free attention, and buzz for you.
E. Be Social
When it comes to social selling, you have several platforms you can choose from. But how do you know which one is right for your business? Should you be selling on more than one platform? What about all of them? Choosing the right platform to sell on is similar to choosing the right platform to use as your social media outlet.
Take a look at the platforms that you have business accounts with right now. Is it just Facebook? Great! Then sell on Facebook.
Are you on Pinterest, Twitter, Facebook, and Instagram? Then take a look at your metrics from each. Which one are you receiving the most engagement on? That’s a great indication of which platform would bring you the most revenue when it comes to product sales.
You may also consider your audience demographics. If your target audience is comprised of mostly millennials, then you may want to sell on Facebook and Instagram rather than Twitter and LinkedIn.
While a small business shouldn’t copy every move that their competition makes, they should at least be mindful of where their competitors are and what they’re up to. If your competition is actively engaging through social with its customers, they have the advantage of being able to boast about that presence. By simply having active social media profiles.
Tip - No matter what goal you are reaching for, do not make sales your primary aim online. Selling repels people rather than attracts them to your business, especially on social media sites.
F. Keep it effective
“If you want to make serious money over the long term, your customer-acquisition costs have to be low and the lifetime value of that customer has to be high,” adds Prof Shah.
“The only way to achieve that is to be super-efficient and targeted, with the wraparounds such as upselling and customer service. Aim to be really effective.”
All things said, there are many ways to attract customers and to keep him. You can use the ones that are more suitable for your business. For example, if your product is not visual, maybe visual networks such as Instagram aren’t the best solution.
Or, if your product is very luxurious and expensive, there is no sense to promote it with flyers to the local community (except if you live in an affluent neighborhood). It is up to you to choose what way you will use it. But whichever you choose, you should be aware that attacking customers doesn’t mean an immediate sale.