|5 Tips On Using Twitter for Ecommerce Marketing
Wednesday, December 12, 2012
5 Tips For Using Twitter for Ecommerce Marketing
There is no denying that Twitter is an incredible resource
for businesses. As well as being a great source of up to date, useful information, it is also a
powerful marketing tool which you can use to spread word about your ecommerce
Below are five steps to take to utilize Twitter to its full marketing potential
1. Create Brand Awareness Before You Begin Selling
Don’t just dive straight in and start promoting your
products, spend a little time building your presence. Retweeting interesting tweets is a good start,
also join in discussion taking place between people who would be interested in
your products. This will make people aware of your business before you start
asking for their money.
2. Learn what does and doesn't attract interest
Look at your store’s traffic sources to see how many visitors
are coming from Twitter and which tweets attracted them to your site. Continually
tracking these numbers helps you to see what works and how you can improve.
3. Understand Your Followers
Take the time to follow some of your followers around the
web, look at their Twitter profiles to see what they are tweeting / retweeting,
what other businesses are saying to them and whether or not they are responding.
You can then use this information to understand what does and doesn’t appeal to
4. Use Hashtags To Attract New Followers
Add hashtags that are both popular and related to your
products to your tweets to allow people outside of your network access to your
Retweeting other users' material can be extremely
beneficial. Other Twitter users will usually return the favor and share your
posts too when they find them interesting.
5. Entice your followers into visiting your store
The whole point of your Twitter account is to convert
followers into paying customers at your online store.
Posting teasing tweets such as ‘Click here to view our
special limited time offer’ or ‘Find out how much you can save on Lawnmowers
today’ will encourage people to click through to your store as they will be
interested to find out what the offer is.
Once the customer lands on your store, it’s up to you to
ensure they are converted from visitors into customers.
When used correctly, Twitter can be a fantastic marketing tool.
Use the tips above to increase the traffic flow to your store from Twitter and
don’t forget to track what is and isn’t working.
Don’t forget to install the Twitter feed into your VP-ASP store by following this video tutorial.
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