VPASP and the EU Cookie Law
On the 26th May, the Information Commissioner’s Office (ICO) passed a new law which requires all UK based website owners to give visitors notification if their website uses tracking – not only cookies but any type of analytics.
The law applies only to UK websites, so if your site is not based in the UK, you can ignore this, it doesn’t affect you.
For those of you with websites based in the UK, it is nothing to worry about, your website is not going to be closed down nor will you receive a fine, the ICO understand that this change will take time and are allowing website owners time to make the changes.
The ICO have actually said themselves on their website that their course of action if they discover websites which are not adhering to the new law will not be to punish, but to offer guidance on how to become compliant.
The law has already been relaxed, giving ‘implied consent’ is now adequate to comply where as previously website owners had to gain ‘explicit consent’ (meaning a visitor had to opt in to allow cookies). I am interested to discover what other changes the ICO may make over the next few weeks as more and more people express their unhappiness at the whole situation.
We will shortly be making available a list of cookies that VP-ASP uses, cookies such as log-in info and shopping cart contents are excluded from the law because they are classed as ‘strictly necessary’ for the operation of your website, it is only tracking cookies used by affiliates and analytics software which we need to inform customers about.
We will have more information on the module over the next week or so and for now I hope I have eased any concerns you may have had about the new law.