VPASP and the EU Cookie Law
Hi everyone,
On the 26th May, the Information Commissioner’s Office
(ICO) passed a new law which requires all UK based website owners to give visitors notification if their website uses tracking – not only cookies
but any type of analytics.
The law applies only to UK websites, so if your site is not
based in the UK, you can ignore this, it doesn’t affect you.
For those of you with websites based in the UK, it is nothing
to worry about, your website is not going to be closed down nor will you
receive a fine, the ICO understand that this change will take time and are
allowing website owners time to make the changes.
The ICO have actually said themselves on their website that their course of action if they discover websites which are not adhering to
the new law will not be to punish, but to offer guidance on how to become
compliant.
The law has already been relaxed, giving ‘implied
consent’ is now adequate to comply where as previously website owners
had to gain ‘explicit consent’ (meaning a visitor had to opt in to allow
cookies). I am interested to discover what other changes the ICO may make over
the next few weeks as more and more people express their unhappiness at the whole
situation.
To ensure that all UK based VP-ASP sites comply with the law,
we are working on a new module which will add a banner to the top of your
website, this banner will contain information on the type of cookies used on
your website along with a large ‘Close’ button which we are pretty sure 99% of
visitors will click. Once a visitor has clicked close once, they have accepted
that your site uses cookies and will never see the banner again.
We will shortly be making available a list of cookies that
VP-ASP uses, cookies such as log-in info and shopping cart contents are
excluded from the law because they are classed as ‘strictly necessary’ for the
operation of your website, it is only tracking cookies used by affiliates and
analytics software which we need to inform customers about.
We will have more information on the module over the next week
or so and for now I hope I have eased any concerns you may have had about the
new law.
Happy Selling!
Cam
Sharon - UK