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Hi everyone,

The busiest time of the year is fast approaching and it’s time you started getting your stores ready for the mad rush, follow the five tips below to help you sell more this holiday season.

Prioritize your top selling products

Single out your 3-5 best-selling products from the past year (or products that sold really well last holiday season) and focus on marketing them really well to your customers. Place them in your ‘Featured Products’ boxes on the homepage, have banners created with images of the products and push them in your newsletters & social media updates.

Ensure you have a solid shipping schedule

Clearly outline when the last order date for guaranteed delivery by Christmas is on your website, the last thing you need is lots of angry customers over Christmas who didn’t receive their gifts in time for the big day.

set up multiple carrier options, schedule daily pickups, use standardized box sizes and find some solid shipping software such as the FedEx Realtime module to save confusion and time.

Sign up for Free Shipping Day

If you can afford to offer free shipping and plan on doing so over the holiday season, gain extra exposure for free by signing up to the official Free Shipping Day website. To be featured on the site you must offer free shipping with no minimum purchase on December 18th, 2013 with delivery by Christmas Eve.

Make the checkout process easy, flexible and fast

Convert more of your shoppers into buyers and reduce shopping cart abandonment by having a simple, fast checkout page, the VP-ASP One Page Checkout module can help you achieve this.

Offer coupons

Holiday season is the time when many shoppers expect deals and discounts. Drive more traffic to your store and increase sales by sending out offers and coupons such as free shipping, $10 off, percent off, buy one get one free etc via email, social media and directly on your website.

I will be posting more holiday tips over the coming weeks so watch this space for more tips on maximising profits over the holiday season!

Happy Selling!

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