|23 More Ways To Market Your Store and Products|
Monday, May 30, 2016
Previously, we looked at 20 simple ways to market your products and store. In this blog article, we take a look at another 23 more ways you can use to market your store and products. Some would require hard work while the others will require you to fork out some cash. Remember, marketing should be an ongoing process and should not be stopped halfway once you have enough traffic or have gained some traction.
- 1) Write a Guest Post : One of the most high-impact ways to get some online buzz for your business is to write guest blog posts for various websites that are relevant to your niche.
- 2) Create a Viral Video : Create a viral video about your store and or product and post it online. Remember, key to get viral in 2016 is funny and controversial.
- 3) Start Your Own Blog : Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers. All it comes down to is how well you can create valuable content for your readers. Besides, you can also engage with your customers via comments on this blogs and if your blog post is properly optimized for SEO and you get a decent listing on search engines like Google, it literally means free traffic for your store/site.
- 4) Write a Controversial Blog Post : Creating controversy is one way to get your brand to race out in front of the masses and garner some serious consumer attention. But it has to be done carefully and artfully.
- 5) Create a Youtube Channel : Having a YouTube channel can be one of the strongest marketing and sales tools you’ll ever own.
- 6) Build Your E-mail List : There's no question on how important e-mail marketing is when it comes to adding to your bottom line ; in fact, research shows that for every dollar spent on email marketing, companies made an average of $40 back.
- 7) Advertise on Facebook : This is where the power of your Facebook page will become fully realized, especially when it comes to helping you generate sales.
- 8) Pay for Google Adwords : No other advertising network will give you faster sales results than Adwords.
- 9) Buy Banner Ads : Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.
- 10) Promote Your Tweets on Twitter : Learn how to leverage Twitter's advertising platform to get your content in front of more people and increase your engagement on Twitter.
PUBLIC RELATION (PR)
- 11) Get Product Reviews : This is the online guerrilla marketing method of Public Relation (PR). There is a unique benefit of getting product reviews from other websites that helps increase brand credibility and trustworthiness in addition to word-of-mouth marketing.
- 12) Write a Press Release : Learn how to be newsworthy and craft a press release that rises above the noise.
- 13) Pull a PR Stunt : PR stunts are the ancient version of the viral video. They are loads of fun and help bring tons of attention to your brand if executed well.
- 14) Sell a Unique and Newsworthy Product : Standing out from the crowd is one of the best ways to move merchandise. Especially if you’re in a crowded space where your competitors sell similar, if not the exact same products.
- 15) Interview an Industry Influencer : A great way to produce easy and very exceptional blog content is to interview someone important and well known in your industry.
GET DOWN AND DIRTY
- 16) Get a Booth at a Flea Market or Farmer's Market : Nothing beats speaking to potential customers one-on-one and selling to them directly, especially early on when you're still building your company and you'll do next to anything to get that first sale.
- 17) Engage Your Local Business Network : Get acquainted in the local business networking group. Sign up for events with the local small business associations and share your ideas with other entrepreneurs.
- 18) Say Hello to Strangers with Meetup.com : Learn how to find meetups in your area and use them to help make important industry connections and ultimately promote your brand.
- 19) Sell Wholesale to Other Retailers : Here's where you get an introduction on distributing your own products (or even other products from other companies) to other retailers.
- 20) Take Your Business On the Road : A fun and productive way to see the rest of your country while looking to make that first sale is to showcase your business in other locations.
- 21) Deploy a Sales Team : Sometimes getting that first sale is a quick endeavour but sustaining growth in sales quickly makes you realize how tough it can be to be a one-person sales team, especially if your product requires a little more convincing than traditional consumer goods.
- 22) Sign Up with a Distributor : Research for a distributor in your area or in your niche and fork out a distribution deal.
- 23) Shelf SpaceinLocal Supermarket or Store Owners :Make an appointment with your local supermarket (Costco, Walmart, Walgreens, Bed and Bath and Beyond, Super Target, et cetera) and try to strike a deal for shelf space. Remember, some might request a slotting fee.